Understanding logo file formats can be tricky. The most important being that it is high-quality design that you can use to show off your brand.
Have you ever noticed logos that are fuzzy, pixelated on websites or social media? The reason is most likely that the file format was not correct for the specific purpose. There are many file types for a logo that I'll explain below.
Some file formats are best for maintaining the best quality, while others for low file size. We need various files so that you have the opportunity to share your logo across different platforms without compromising quality.
Here's where we can get a bit technical. Clients will only need a few file formats for most of their business needs. I will explain...
I hope that this was helpful and has answered any questions you may have had about the most essential file types needed for your logo. Please beware of designers designing logos in photoshop - although they can be very creative in appearance, they will give you big trouble down the line. A logo must be created as a vector file.
If you have any questions, feel free to shoot off an email